Google Search Product Blog·AI 评分45
Google 推出 Frightgeist 互动网站盘点万圣节热门搜索趋势
Check out this year’s buzziest Halloween trends.
AI 导读
Google 推出年度互动网站 Google Frightgeist，盘点万圣节服装、饮品与电影等热门搜索趋势。派对方面，“Witches brew punch”成为最热门饮品，“cauldron crock pot”搜索热度创历史新高。观影方面，“Gothic horror movies”领跑恐怖片搜索，“nostalgic halloween movies”搜索自 2019 年起逐年增长。
正文 · 原文
Jenny Lee
Google Trends Analyst
Oct 14, 2026
Ready or not, spooky season is here. To help you prepare, we’re launching Google Frightgeist, our annual interactive website highlighting the top trending searches for Halloween costumes, movies, and more.
Here’s a peek at what’s trending in 2026:
- Costumes: Horror movie characters, TV and movie favorites, country legends, and some out-of-the-box ideas (stress balls?!) top the charts.
- Party essentials: “Witches brew punch” is the top trending Halloween drink, and search interest in “cauldron crock pot” is at an all-time high.
- Spooky effects: “How to make a bubbling cauldron” is a breakout search this month, and “where can I buy dry ice,” which spikes every year, is among the top “where can I buy” Halloween searches.
- Scary watchlists: Searches for "nostalgic halloween movies" have increased year-over-year since 2019. “Gothic horror movies” and “mascot horror movies” are this year’s top trending horror movie searches.
Explore the full list of Halloween trends here.
来源：Google Search Product Blog · blog.google
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