Google 发布 2026 年度 Holiday 100 假日礼物消费趋势指南
Google releases its 2026 Holiday 100 gift guide
Google 发布了年度 Holiday 100 榜单与独立站点，基于过去一年 Google 搜索热度显著上升的商品与关键词展现消费趋势。榜单划分多个品类并提供搜索趋势数据，重点指出了 10 项飙升趋势，例如淋巴雕塑面部刷搜索量增长 400%、猫跟凉鞋搜索量增长 295%、经典玩具火车套组增长 240% 等。
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Google published its annual Holiday 100 listing on Monday, which looks at which products and related search terms have seen a significant surge in Google Search interest over the past year.
The guide could provide inspiration for holiday gifts, but it’s also an interesting reflection on broader market trends and consumer tendencies, which could help to inform marketing strategies.
Google’s Holiday 100 comes with its own mini-site, which includes lists covering several product categories.
Each category overview includes specific data regarding search trends, along with product highlights that link to an AI Mode overview.
Google also highlighted 10 rising trends for 2026, based on search volume.
- Searches for “kitten heel sandals” were up 295%
- Searches for “nike v5 rnr running shoes” climbed 150%
- “Utility jacket” was “searched more than ever”
- Perfume is now the top type of gift set searched
- Searches for “adjustable roller skates” rose by 180%
- Searches for “lymphatic sculpting face brush” jumped by 400%
- Searches for Beyoncé-owned brand “cécred hair products” grew 160%
- Would-be podcasters are gearing up, with searches for “podcast microphone” rising 115%
- “Ski mug” was “a breakout search” this year
- Searches for “classic toy train set” rose 240%
As noted, these trend highlights provide insights into broader market directions and could guide marketing approaches for brands looking to lean into what’s gaining relevance among shoppers.
来源：Social Media Today · socialmediatoday.com