DTC 品牌 Quince 为何加速引入第三方成熟品牌
Why Quince is bringing on more third-party brands
DTC 零售商 Quince 正通过引入美妆、厨具、健康及葡萄酒等品类的第三方成熟品牌加速平台化，打破单一自有品牌模式。平台自 2025 年 6 月与 Therabody 合作推出美妆专区后，陆续上线了 Supergoop、Fresh、Staub 和 Fellow 等品牌。在推进精选批发合作的同时，Quince 还开始尝试实体快闪店和样衣特卖等线下零售形式。
For years, Quince was known for bringing customers luxury products at affordable prices thanks to its direct model. But over time, the company has increasingly carried established brands to offer customers products beyond the Quince private label.
Therabody was the first brand partner to launch on Quince in June 2025, debuting in its luxury beauty and skin-care marketplace, The Beauty Atelier. It was followed by popular beauty brands such as Supergoop, Fresh and Foreo, among others. Other categories like cookware and homeware have also joined the third-party brand selection, including brands like Staub, Fellow and East Fork. As part of a strategic shift to evolve with its customers, Quince will continue opening its platform to select third-party brand partners. The online retailer has struck wholesale deals with established names across beauty, wellness, cookware and even wine to give customers access to curated products alongside its core assortment under the Quince label.
The outside brand partnerships follow the company’s investment in launching its own beauty and wellness products. After years of strictly operating as an online DTC brand, Quince is also experimenting with new retail formats, such as physical pop-ups and sample sales.
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来源：Modern Retail · modernretail.co