Elena Verna 探讨当前 AI 产品的定价与打包乱象

What on earth is going on with AI pricing and packaging?

AI 导读

增长专家 Elena Verna 撰文指出当前 AI 产品的定价与打包模式极度混乱且缺乏透明度。许多厂商承诺提供 5 倍用量却不说明基准是什么，或赠送数亿 token 却让用户难以理解其实际价值，甚至部分厂商选择不设公开定价页。她认为这种不明确的计费方式严重阻碍了消费者与企业评估采购方案的实际产出与性价比。

正文 · 原文

I recently went down a rabbit hole looking at AI pricing pages, trying to answer what I thought was a pretty basic question: If I pay $20 a month for an AI product, what exactly am I getting? How much can I use it? And how do I know if I need the $20 plan, the $100 plan, or the “contact sales and surrender your firstborn” plan?

I’ve spent an embarrassing amount of my career obsessing over pricing and packaging and most importantly I work for an AI company, so I assumed I could figure this out. Turns out, I have vastly overestimated my qualifications.

Some companies promise 5x more usage without explaining 5x of WHAT. Others give you hundreds of millions of tokens, which sounds generous until you realize you have no idea what a token buys you. Some have decided that having a pricing page is optional.

Just imagine interviewing someone who tells you they’ll cost 500 million tokens a week, or that for twice the salary they’ll do “5x more work,” without telling you how much work they do today…