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Google Ads Developer Blog· Google Ads Developer Advisor·· 20 天前精选AI 评分75

Google 推出 Display & Video 360 API v5 公测版

Announcing beta launch of Display & Video 360 API v5

AI 导读

Google 宣布 Display & Video 360 API v5 正式进入公测阶段,支持广告主层级 YouTube 视频与频道排除定位,并新增数字户外广告投放资源。

推荐理由

新版本重构了受众定位并引入户外广告支持,程序化广告开发者需要调整客户匹配接口以完成版本迁移。

正文 · 原文

We’re pleased to announce that Display & Video 360 API v5 is available in public beta starting today.

Here is a subset of changes introduced in v5:

  • Full management of advertiser-level YouTube video and channel exclusion targeting.
  • Support for Digital Out of Home InsertionOrder resources.
  • Updated Inventory Source retrieval and targeting.
  • Refactored audience targeting for Demand Gen and YouTube AdGroup resources.
  • Removal of Customer Match audience management features in favor of upgrading to use Data Manager API.

More detailed information about this release can be found in our release notes. Follow the steps in our migration guide to migrate from v4 to v5. Be aware that breaking changes may be made to v5 while in beta, and any such changes will be listed in the Display & Video 360 API release notes.

Before using new features, make sure to update your client library to the latest version.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

- Trevor Mulchay, Display & Video 360 API Team

来源:Google Ads Developer Blog · ads-developers.googleblog.com