Samba TV 谈行业协作：“协作并不符合所有人的利益”
“It’s Not in Everybody’s Interest to Collaborate”
Samba TV 英国代理销售业务负责人 Louise Slater 指出，应对行业碎片化虽需全行业协作，但数据共享并不符合所有人的利益，部分参与者因担心自身数据对广告主缺乏吸引力而选择不公开。她探讨了行业绕开围墙花园的途径、Samba TV 如何向市场引入社交媒体数据，以及 ACR 合作伙伴如何强化 CTV 的度量能力。
Tackling fragmentation requires collaboration across the industry, says Louise Slater, Head of Agency Sales UK at Samba TV, but it’s not in everybody’s interest to collaborate. Certain players do not want to share their data, according to Slater, as it might not be seen as sufficiently attractive to advertisers.
In this interview, Slater discusses how the industry can work around these walled gardens, how Samba TV brings social media data to the market, and how ACR partners are bolstering measurement in CTV. Filmed at TV Rise 2026 in Seville.
Follow VideoWeek on LinkedIn.
来源：VideoWeek (CTV & Video) · videoweek.com