Google 扩展 AI Mode 广告至十个新国家并在美推出多轮追问广告
Ads in AI Mode expand to new markets.
Google 宣布将 AI Mode 广告扩展至澳大利亚、加拿大、印度、新加坡等十个新国家，并计划于 2026 年 Q4 拓展至英国、巴西和墨西哥。同时，Google 在美国上线支持后续追问的多轮对话广告（multiturn ads），广告均明确标注 Sponsored。官方数据显示 AI Mode 搜索词平均长度是传统搜索的 3 倍，其中赞助商品与自然商品列表的点击率表现接近。
Google 将 AI 搜索广告拓展至多个新市场并在美上线多轮追问形态，有助于出海投放团队评估对话式流量的变现节奏。
We’re bringing ads in AI Mode to new countries.
As AI transforms how people search, queries are becoming increasingly conversational. In AI Mode, queries are, on average, three times longer than traditional searches. 1 AI helps us better understand what people are looking for, allowing us to connect them to the businesses and services that best match their needs.
Our research shows that people are comfortable with ads in AI Mode and find them highly relevant. In fact, click-through rates are already similar between sponsored and organic product list items within AI Mode. 2
Now we're scaling ads in AI Mode in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. In Q4 2026, we plan to expand to additional locales, including Brazil, Mexico, and the United Kingdom.
To allow ads in follow-up queries in AI Mode, we are launching multiturn ads in the U.S.
Ads will be clearly labeled as “Sponsored.” We’ll continue testing new formats to ensure ads remain helpful and relevant.
Learn more here.
来源：Google Ads & Commerce Blog · blog.google