TikTok 推出 AI 创意套件 TikTok Symphony 并集成 Dreamina Seedance 2.5

At the heart of TikTok's vibrant community lies a simple truth: creative content drives growth. To help businesses, creators, and agencies move from inspiration to impact faster, we introduced TikTok Symphony, a creative suite powered by generative AI. By blending human imagination with AI-powered efficiency, TikTok Symphony makes it easier than ever to produce compelling video assets at scale.

The TikTok Symphony suite

TikTok Symphony brings these AI capabilities into your daily operations through a range of tailored solutions:

• Symphony Creative Studio: Our end-to-end platform to ideate, create, and generate ad creatives. Here, you can generate or edit assets and easily export them for your campaigns. This is your one-stop shop for all of TikTok's AI-powered video solutions.

• Symphony Automation: Built directly into your TikTok Ads Manager automation workflows to help you scale your creative and combat creative fatigue. Now, our powerful generation and optimization features live directly where your campaigns are set up and created.

• Symphony API: If you have a brand toolkit or tech stack and need lots of content, Symphony API is here to integrate directly with your workstreams. Here, you can apply your brand guidelines and other resources, all while leveraging TikTok Symphony's best-in-class features to produce content at scale.

Building on this foundation, our latest updates make it easier than ever to bring your most ambitious creative ideas to life.

Symphony Agent: Your AI-powered creative engine

Symphony Agent is a feature available in Symphony Creative Studio to help you go from brief to video with a few quick prompts. Using data from top-performing ads, TikTok trends, and your brand's goals, it seamlessly creates made-for-TikTok videos using Symphony's generative AI features. TikTok Symphony is building on that momentum by integrating the latest Dreamina Seedance AI models to help advertisers tackle more ambitious creative ideas. This means:

• Deeper storytelling: Symphony, integrated with the Dreamina Seedance 2.5 AI model, now supports up to 30 seconds of video generation, up from a previous 15-second maximum. That extra room lets advertisers build fuller narratives that match how community-native creatives actually unfold.

• Consistent production: Advertisers can now upload up to 50 multimodal references (images, videos, and audio), up from 9 previously, and apply timestamp-specific creative direction. That means more precision over sequence, pacing, and scene flow, and creative that's grounded in more product detail and context.

• Sharper creative: Visual quality takes a meaningful step up, with sharper, more realistic imagery and stronger preservation of lighting, motion, and character consistency across a video. Now, it reflects a more advanced understanding of product context, proportions, and scene composition, helping advertisers execute more ambitious ideas with a stronger finish.

Read more about our Dreamina Seedance 2.5 AI model integration here.

Symphony API: Expanded capabilities and Dreamina Seedance access

We're also expanding what's possible with Symphony APIs. The upgraded API brings together more of Symphony's creative capabilities, including Dreamina Seedance video-generation AI models, Symphony Agent, Trends Library, and video editing and extension tools, making it easier for advertisers, agencies, and partners to integrate multiple creative use cases into their existing workflows.

With access to advanced video generation models, expanded editing capabilities, and creative insights, partners can build more comprehensive solutions within their own tools. This gives teams greater flexibility to generate, edit, and extend TikTok-first creative at scale, while simplifying access to Symphony's growing suite of capabilities.

More ways to create with Symphony

Symphony is built for TikTok, and its new BytePlus integration gives advertisers more ways to create. Starting November 9, advertisers outside North America can purchase BytePlus tokens to access Dreamina Seedance AI models through Symphony, enabling faster video generation, higher-quality output, and more formats.

To get started, advertisers log in to Symphony, connect their BytePlus account, and can then purchase BytePlus tokens directly within Symphony. Advertisers can continue to use their existing Symphony credits alongside purchased BytePlus tokens, choosing which balance to use when both are available.

With Symphony Creative Studio, advertisers can scale video production while benefiting from Symphony's TikTok-specific creative guidance, brand safety protections, and creative consistency. By combining advanced video generation with tools designed for TikTok advertising, Symphony helps brands create content that aligns with their creative goals and the platform's standards.

Built with responsibility at its core

At TikTok, we follow Responsible AI Principles that embed safety, privacy, fairness, transparency, and accountability into our AI experiences by design, while working closely with external experts who advise on our approach. Symphony continues to apply several layers of tailored safeguards across the full product lifecycle, including:

• Policies against harmful content and the unauthorized use of likeness or intellectual property, applied through multiple moderation checks on prompts, reference inputs, and generated content, with real face uploads blocked and coverage now extended to the expanded range of image, video, and audio references.

• AI labels that provide transparency to viewers, along with an invisible watermarking technology that helps us identify content made with Symphony

• Industry-partnered AI safety and labeling technologies, including additional moderation filters from a third-party safety partner, as well as C2PA Content Credentials, a technology that helps other platforms identify AI-generated content made with our tools

These updates mark the next step for Symphony: helping advertisers unlock more creative possibilities, bring original ideas to life with less friction, and create TikTok-fit content that helps teams scale production while maintaining creative quality and brand safety standards.

Access TikTok Symphony

Note:

• Availability: in all countries where TikTok Ads Manager and BytePlus are available, excluding the United States

This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary.