Google Ads 将在美加推行金融服务验证以打击虚假金融广告
Expanding our defenses against financial scam ads
Google 宣布将在美国和加拿大推出金融服务验证，要求广告主在投放特定金融广告前必须证明已获得相关监管机构或认可行业名录授权。该计划此前已覆盖42个国家，本次将分别联合美国银行家协会和加拿大银行家协会核验资质。新政策计划于2027年初正式推行，在此之前 Google 将向广告主提供资质要求与操作指引。
美加金融类广告主可提前了解准入资质与行业协会登记要求，为2027年初正式推行的强制验证做好合规准备。
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When you see an ad on Google, you should know who’s behind it. In both the United States and Canada, more than 97% of the ads people see on Google already come from identity-verified advertisers. 1 We’re building on this foundation by introducing Financial Services Verification in these North American markets, expanding a program that currently protects approximately 2 billion internet users across 42 countries from financial scams — the broadest program of its kind.
A proven, multi-layered approach to safety
When you're opening a checking account or looking for a credit card, trust is essential. That's why we're introducing additional protections to ensure these ads come from authorized financial providers.
On top of identity verification, our longstanding first line of defense, Financial Services Verification adds a specialized check to validate an advertiser's credentials. Under this policy, advertisers must demonstrate they are authorized by relevant regulators or recognized registries before running certain financial ads — helping prevent brand impersonation and stopping bad actors from reaching people. This builds on our work as the first major platform to require this type of verification, starting in the United Kingdom in 2021 and most recently expanding across the European Union.
Upfront advertiser verification works hand-in-hand with our safety systems. In 2025, Gemini helped our systems catch over 99% of policy-violating ads before they ever served, blocking bad ads in real time.
Cross-sector collaboration
Effective ad safety takes cross-industry coordination. Alongside our ongoing work with financial regulators, we're working in the U.S. with the American Bankers Association to use their dedicated registry to verify authorized banks before ads can run. In Canada, we’re engaging closely with the Canadian Bankers Association as we prepare for our rollout.
Because regulations differ across borders, we’re adapting our approach for each country through a phased implementation, protecting consumers while ensuring legitimate institutions can reach the people they serve. This work complements broader efforts like the Global Signal Exchange, where we share information across tech, finance, and law enforcement to stop fraud.
What advertisers can expect
Ahead of our planned rollout in early 2027, we’ll provide country-specific information for advertisers, including accepted registries, required credentials and onboarding instructions. Once verification opens, advertisers will be notified if and when they need to complete the process, ensuring businesses have the guidance they need to comply before policy enforcement begins.
Strengthening protections against financial scams in the U.S. and Canada is another important step in our ongoing work to keep our advertising platforms safe, transparent, and dependable for everyone.
来源：Google Ads & Commerce Blog · blog.google