TikTok 推出 Premier 创意合作伙伴层级

TikTok today announced the launch of its Premier Creative Partner tier, the highest level of recognition for creator marketing partners within the TikTok Marketing Partners Program.

The new tier is part of an expanded Creative Partner framework that recognizes the range of agencies and technology companies helping brands build successful creator-led campaigns on TikTok. It also gives advertisers a clearer way to identify partners with proven expertise across creator discovery, campaign execution, content production, technology, and measurement.

Expanding the Creative Partner program

Creator marketing has become increasingly specialized. A brand may need an agency to lead campaign strategy, a talent partner to build creator relationships, technology to manage programs at scale, or a specialist to produce TikTok-first content.

To reflect these different needs, the Creator Marketing specialty now recognizes four partner segments: Creator Marketing Agencies, Talent Agencies, Creator Marketing SaaS providers, and Creator Marketing UGC partners.

Previously, the Creative Badge offered a single path to recognition. The expanded framework allows more companies to qualify based on their distinct business models, capabilities, and contributions to the creator economy.

Introducing new Premier Creative Partner tier

Eligible companies can now achieve one of two designations: Badged Creative Partner or Premier Creative Partner. Each tier has distinct qualification criteria and corresponding support from TikTok.

The Creative Badge recognizes companies that demonstrate a strong commitment to TikTok, excellence in working with TikTok creators, and meaningful impact across the creator economy. Premier status is reserved for select partners that meet the program’s highest standards for performance, platform expertise, and commitment to helping brands and creators succeed.

"At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities," said Moritz Bartsch, Head of Creative Ops, TikTok. "We are excited to lean into creator agencies and tech-enabled companies to provide brands with innovative solutions that continue to level up their TikTok campaigns."

Powered by TikTok One

Partners can qualify for recognition by using TikTok One, TikTok's official creative suite, through first-party access or API integrations.

TikTok One enables partners to discover creators, launch campaigns, manage collaborations, and measure results with advanced analytics. Partners can use these capabilities alongside their own services and expertise to support objectives ranging from awareness and creator relationship-building to Spark Ads authorization and creator partnership analysis.

Helping brands find the right Creative Partner

The expanded framework makes it easier for advertisers to understand both the type of support a partner provides and the level of recognition it has achieved.

Whether a brand needs end-to-end campaign leadership, talent expertise, scalable technology, or UGC solutions, TikTok’s Creative Partner designations offer a trusted signal of proven platform capabilities. The Premier tier further distinguishes partners operating at the highest level of the program.

Explore Badged and Premier Creative Partners in the TikTok Partner Directory and find the expertise best suited to your creator marketing goals.

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