Google 更新 AI Mode 与 AI Overviews 以增强网页外链连接
More ways to connect with the web from Search
Google 宣布更新 AI Mode 与 AI Overviews,通过更显著的行内链接、信源上下文和新闻轮播加强与网页内容的连接。更新大幅增加了 AI 回答中行内链接的展示频率并提高展示位置,同时开始在回答顶部测试包含说明背景的官方核心链接专区。此外,Google 正在全球更多地区和语言推广即时资讯轮播,并在视频结果中测试可直接跳转至创作者 Search profiles 的点击功能。
原文给出了官方在AI搜索中增加行内链接与信源引导的改版细节,读者可以据此评估生成式搜索对网站外链点击与流量分发的影响。
Oct 15, 2026
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We’re updating AI Mode and AI Overviews with clearer inline links, context about sources, timely articles and more to help you explore the best of the web.
Hema Budaraju
VP, Product Management
Whether you’re coming to Search to quickly find information, explore new topics, or discover new voices, we want to make it as easy as possible for you to dive deeper and engage with the content and sources you value. We’re seeing people take advantage of tools that give them more choice: the number of people who now use our Preferred Sources feature has grown by more than 7x since the start of the year. Today, we’re announcing updates across AI Search to make exploring the web simpler, more visual, and more engaging.
1. Engage with more inline links
Inline links, which are links embedded in words or phrases in an AI response, help you dive deeper into a topic the moment you’re reading about it. We’ve made continued and substantial increases to the presence of inline links in our AI experiences. We're also launching updates to show inline links higher up in responses more frequently, helping to ensure key sources are easily clickable right when you need them.
2. Find exactly the right web page
Sometimes, there are only one or two official places on the web to complete a specific task or get the exact info you need. We'll be testing a new display in Search AI experiences to prominently surface these links in a dedicated section at the top of a response, with context about why each link is useful. With these links and additional context, you can be more confident you’ve found what you’re looking for. This expands on what we already do today to show links front and center when you’re looking to go to a particular site.
3. Discover more news and reporting
We’re starting to roll out the prominent carousels you see for timely articles in AI Search features to additional locations and languages globally. These carousels also highlight your Preferred Sources, making it easier to find coverage from the websites you value. This feature makes timely articles more visible on a wider range of queries.
4. Dive deeper with prominent links to related articles
Once you’ve gotten the lay of the land on a topic, you might want to dig deeper on interesting angles – and we want to make it easy to find links that spark your curiosity. So we’re making the links that we show at the end of some AI responses more engaging and prominent, with image thumbnails and a more clickable design.
5. Connect with creators
This week, we started testing clickable creator and publisher names on video results that link directly to their Search profiles in AI Mode. These profiles give you a quick way to learn about creators and their broader work, giving you even more context. Eligible creators and publishers can learn more about Search profiles and how to get started.
These updates help you dive further into the information you’re looking for, and we'll keep refining these experiences based on what works best.
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来源:Google Search Product Blog · blog.google