Google 官方播客解析 AI 时代搜索习惯变化与广告策略调整
Adapt your ad strategy to meet the way people search today.
Google Ads 官方播客 Ads Decoded 邀请搜索数据科学与用户体验研究副总裁 Shivani Mohan，探讨用户搜索习惯在引入 AI Overviews 和 AI Mode 后的变化。节目结合数十亿用户的搜索行为研究，分享了现代搜索体验的幕后洞察，并分析长查询趋势对企业广告策略的应对要求。
Search is undergoing rapid changes — from new experiences and capabilities to evolving search habits — that directly impact the advertising landscape.
In this episode of Ads Decoded, Google Ads Product Liaison Ginny Marvin sits down with Shivani Mohan, Vice President of Data Science and UXR for Search. Shivani and her teams study how billions of users are searching and explore how user habits are shifting with the introduction of AI Overviews and AI Mode. Tune in for behind-the-scenes insights into her team's research, the modern search experience, and what long-form query trends mean for businesses today.
Listen here.
来源：Google Ads & Commerce Blog · blog.google