Hatchet 报告称 TikTok Live 成为增速最快的游戏直播平台

As TwitchCon descends upon San Diego, a different hub for video game streaming is celebrating its ascendance. TikTok Live is the fastest growing platform in that category, according to a new report published by the GameSquare subsidiary Hatchet.

Hatchet (previously known as Stream Hatchet) dispensed its TikTok Live status report as part of a biannual update related to the ByteDance-owned platform. During the first half of 2026, gaming streams on TikTok Live pulled in 2.5 billion hours of watch time. That traffic gave TikTok Live a 14% share of the game streaming market, pulling it even with the Stake.com-affiliated platform Kick.

Previous Hatchet reports have characterized Twitch and YouTube Gaming‘s dominant positions within the streaming landscape, but the firm’s latest dispatches have shown that TikTok Live is gaining on its market-leading rivals. While TikTok Live watch time grew 96% year-over-year, Twitch and YouTube Gaming’s respective market shares both went down.

Through properties like Hatchet, FaZe Clan, and TubeBuddy, GameSquare has made deep inroads in digital gaming communities. “Hatchet’s latest report shows just how quickly TikTok Live has established itself in gaming live-streaming,” said GameSquare CEO Justin Kenna in a statement. “Nearly doubling its gaming hours watched in a year is a clear signal that audience habits are shifting toward mobile, discovery-driven viewing.”

Kenna cited titles like Roblox, Garena Free Fire, and Mobile Legends as three major drivers of TikTok Live’s watch time uptick. Roblox led all games in terms of TikTok Live watch time during the first half of 2026; it generated 631 million hours of TikTok viewership during that period.

Roblox is a favorite of Gen Alpha gamers, while Free Fire and Mobile Legends appeal to gamers on mobile devices, especially outside of the United States. Those two data points help explain how TikTok Live has managed such a sizable gaming glow-up — it has volume none of its competitors can match. With 1.4 million creators active each day, TikTok Live’s community is nearly twice as big as Twitch’s.

That massive quantity has made TikTok Live a market leader across multiple streaming categories. Its gaming operation, however, is one of its strongest fortes, and rival platforms should be prepared to see more growth from their ByteDance-owned competitor.

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