英国航空母公司 IAG 重注广告业务，推出统一平台 IAG Media
British Airways Parent IAG Bets Big on Advertising
英国航空母公司 IAG 推出新广告业务 IAG Media，主打受众定向投放，首次将旗下各航空公司的广告业务进行统一整合。除英国航空外，该集团还拥有 Aer Lingus、Iberia、Level 和 Vueling，2025 年服务旅客约 1.22 亿人次。IAG Media 将作为广告主的单一对接窗口，取代此前各航司分散独立的广告策略。
International Airlines Group, British Airways’ parent company, is launching a new advertising business that pitches audience targeting.
IAG Media will bring together advertising across its airlines for the first time. In addition to British Airways, IAG owns Aer Lingus, Iberia, Level, and Vueling. The company served about 122 million passengers in 2025.
“We want to create one unified story of how IAG airlines are enhancing the passenger experience and our advertiser experience,” Josh Peckham, chief commercial officer of IAG Media, told ADWEEK.
IAG Media will become the single point of contact for advertisers across all of the airlines. Up until now, each airline has had a separate advertising strategy, Peckham said.
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来源：Adweek · adweek.com