Google Ads & Commerce Blog·· 22 天前精选AI 评分60
Google Ads 详解节日季出价与预算工具：涵盖需求导向预算与促销模式策略
New bidding and budgeting tools can transform your upcoming holiday ad strategy.
AI 导读
Google Ads 官方节目 Ads Decoded 分享了节日季最新的出价与预算工具实用建议。产品联络人 Ginny Marvin 与产品总监 Tal Akabas 重点介绍了需求导向预算和促销模式等投放策略，并针对广告出价与机器学习期的常见误区进行了解答。
推荐理由
内容聚焦需求导向预算与促销模式，帮助广告主厘清出价与学习期机制以优化大促投放。
正文 · 原文
In the latest episode of Ads Decoded, Google Ads Product Liaison Ginny Marvin and Ads Product Director Tal Akabas share actionable insights on the latest bidding and budgeting tools.
They also discuss game-changing holiday strategies — including demand-led budgeting and promotion mode — while busting myths around bidding and learning periods.
Tune in here.
来源：Google Ads & Commerce Blog · blog.google