Reddit Official Blog· Author·· 9 天前精选AI 评分62
Reddit 开始测试搜索结果页广告位
We Are Testing Ad Placements in Reddit Search Pages
AI 导读
Reddit 宣布正在测试搜索结果页面的广告位投放功能。该广告位将沿用 Reddit 现有的搜索结果页定向能力，重点承接平台内具备高购买与搜索意图的用户流量。
推荐理由
Reddit 开始将高意图的搜索流量开放给广告主，为出海投放提供了新的高转化场景。
正文 · 原文
People come to Reddit seeking human perspectives and experiences they can’t find elsewhere, with half of Reddit users saying the platform helps them discover something new. As we continue improving the user search experience on Reddit, we’re also beginning to test ad placements in search. These placements leverage existing ad targeting in search results pages on Reddit, which have high purchase and search intent.
来源：Reddit Official Blog · redditinc.com