Google Ads 推出无效流量概览卡片
We’re introducing a new transparency tool for invalid traffic in Google Ads.
Google Ads 正式推出无效流量概览卡片，为广告主提供前台透明化防护数据。广告主现可直接查看系统拦截无效流量所节省的金额，以及检测后自动发放的抵扣额度。官方表示通过持续系统升级，广告主接触到的无效线索平均减少了 30%。
该工具让广告主能直接查看拦截无效流量所节省的金额与自动抵扣额度，便于评估真实预算消耗与防护效果。
We’ve long built defenses directly into our ad systems to block invalid traffic, helping businesses get the most out of their budgets and spend with confidence. Today, we’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns.
We don’t charge for invalid traffic, and our multi-layered defenses have always worked in the background to catch it before an advertiser is billed. We issue a credit when it’s detected later, where appropriate and possible. Now, for the first time, businesses can see both the amount saved and the credits we automatically provide for invalid activity.
As bad actors become more sophisticated, we’re continually strengthening our approach to keep policy violators off our platforms. So far in 2026, we’ve reduced advertiser exposure to invalid leads by an average of 30% through continuous system upgrades.
来源：Google Ads & Commerce Blog · blog.google