Google Merchant Center 更新促销政策：标题全面禁止包含兑换日期
Google Merchant Center Promotions Titles Now Disallows Redemption Dates
Google 更新了 Google Merchant Center 促销标题的编辑规范，全面禁止在促销标题中出现任何格式的兑换日期。新规要求具体的兑换日期只能填写在专用字段中，促销标题仅允许使用简短的月份缩写（如 Jan）。此前允许的 M/D/YYYY、MM/DD 及 Ends in YYYY 等多种日期格式均已被废止。
明确了 GMC 促销标题的最新审核限制，商家需及时调整促销 Feed 设置以防活动审核被拒。
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Google has updated the editorial requirements for Merchant Center titles saying you can no longer "include dates in any format" within the title of the listing in the redemption section. Previously, the document allowed some date formats, I believe.
The document that has this change is over here, it says:
Promotion titles must not include any of the specific redemption detailsRedemption dates: Don’t include dates in any format. Redemption dates should only be included in their designated fields. You may include a short month abbreviation (For example, "Jan").
Here is a screenshot:
The old version said:
Promotion titles must not include any of the specific redemption detailsRedemption dates: Include dates in any of these formats: "M/D/YYYY," "Ends in YYYY," "MM/DD," "January D, YYYY," etc.
Here is a screenshot:
Hana Kobzová spotted this first and wrote on PPC News Feed, "Google Merchant Center has updated its editorial requirements for Promotions, now prohibiting the inclusion of redemption dates in promotion titles, regardless of format. Only a short month abbreviation is permitted."
Forum discussion at LinkedIn.
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来源：Search Engine Roundtable · seroundtable.com