Google Ads 更新政策:严禁使用 AI 冒充公众人物,即便声明也属违规
Google Ads Disallows Impersonate Public Figures With AI Even If Disclosed
Google Ads 在其不可接受商业行为政策中明确禁止使用 AI 冒充公众人物,即便广告中主动披露内容由 AI 生成或编辑也同样不被允许。Google 表示,此次说明旨在帮助广告主更好地理解规则,政策本身的执行力度并未发生改变。
原文明确了 AI 生成素材的合规底线,广告主可据此排查借名人效应做 AI 换脸或仿声的素材违规风险。
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Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI. Yes, you can use AI but not in this case and when you use AI, you should disclose it.
Google added this note:
Note: Ads that impersonate public figures using AI aren’t allowed, even if they disclose that they were generated or edited using AI.
Here is a screenshot of what was added, highlighted in red:
Google's Unacceptable Business Practices policy prohibits ads that use AI to impersonate public figures. This rule applies even if the ad discloses that the content was generated or edited using AI.
Google wrote:
Google updated its Unacceptable Business Practices policy on Public-figure impersonation to clarify that ads that impersonate public figures using AI are not allowed, even if they disclose that they were generated or edited using AI. This clarification is meant to help advertisers understand the policy and does not change the enforcement of the policy.
So stop using this whale of an ad:
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来源:Search Engine Roundtable · seroundtable.com

