TikTok Shop 在美测试推出 TikTok Shop Plus 付费会员订阅服务

TikTok Shop is delivering a perk for shoppers this holiday season: a new subscription service.

It’s called TikTok Shop Plus, and it brings TikTok’s ecommerce wing in line with its competitors. Similar to Walmart+ and Amazon Prime, TikTok Shop Plus will reward subscribers with deals, shipping discounts, and coupons that will refresh on a regular basis.

TikTok is commodifying its ecommerce platform around the world

Initially, Shop launched as an offshoot of TikTok, but in recent months, the app’s commercial wing has been positioned as a standalone product. That transformation is driven by research that identifies TikTok Shop as a common reason why users open the app in the first place.

In Southeast Asia, where TikTok has made deep inroads, a standalone version of TikTok Shop has quietly launched. Consumers in Singapore, Thailand, Malaysia, and The Philippines can use that app to claim exclusive deals and take advantage of free shipping.

TikTok Shop’s U.S.-based subscription costs $9.99 per month

For that price, users will enjoy a lot of the same perks that can be found on Asia’s standalone TikTok Shop app. According to Modern Retail, TikTok Shop Plus features include free shipping on items marked with a “Plus” badge, instant refunds on qualifying products, and three different types of coupons. One discount will take $5 off any order, another will save $10 on orders of at least $59, and a third will knock $30 off orders of at least $119.

“TikTok Shop Plus is currently being piloted with an expanding group of eligible U.S. users,” said TikTok President of Strategic Initiatives Patrick Nommensen in a statement. “As we gradually scale access to the pilot, we’ll continue to gather feedback and refine the experience, with the goal of delivering more value and convenience to shoppers.”

The new subscription tier is a holiday season stocking stuffer

TikTok Shop has received a lot of upgrades as its execs look to capitalize on the momentum they generated during the 2025 holiday season. During Black Friday weekend alone, the platform did $500 million of U.S. sales.

To keep the good times rolling, TikTok Shop has integrated UPS’ Happy Returns service to cut down on those feelings of buyer’s remorse. And through partnerships with brands like Disney, TikTok Shop is stocking its virtual shelves with items that are on millions of wish lists.

TikTok Shop Plus offers even more holiday season perks. Beyond the standard deals, additional discounts and coupons will be deployed for subscribers during the Black Friday and Cyber Monday period. So if you’re in the trial group, expect to see some savings this November.

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