Reddit 正式向所有广告主开放自动化广告产品 Max campaigns

With more than 26 billion conversations on our platform, Reddit provides advertisers with a uniquely powerful source of real-time human insight and has become a proven performance driver for advertisers. Reddit delivers 2.1x higher incremental ROAS than the digital media average.

Max campaigns, in particular, have unlocked performance for advertisers of all sizes. Launched earlier this year in beta, Max campaigns automate targeting, creative selection and rotation, placements and budget allocation, while still providing advertisers with the right amount of control to apply their own strategic expertise. The results from early testing: advertisers see 17% lower costs/CPA and over 27% more conversions with Max campaigns.

What’s new with Max campaigns

Today, we are making Max campaigns available to all advertisers on Reddit and announcing three major updates to ensure they get even more value out of Max campaigns:

• Advertising API Availability: Reddit’s Advertising API now supports Max campaigns, enabling advertisers to create and manage them through supported third-party tools and workflows.

• Smartly integration: Smartly is the first third-party partner to support Max campaigns, allowing advertisers to create, scale, and manage them directly through Smartly.

• Asset groups: We are introducing asset groups, which allow advertisers to organize multiple sets of creative within a single Max campaign. Each asset group can represent a different product line or use case (ie: running shoes, training apparel, fitness accessories), and include its own headlines, media, and destination URL. Advertisers can also report on each group separately to understand which products and messages are driving performance.

“Advertisers need confidence that their budgets are driving the outcomes that matter most to their business,” said Jyoti Vaidee, VP of Ads Product, Reddit. “Our goal is to give them the intelligence and automation to work more efficiently while keeping them in control, so they can move faster, make smarter decisions, and get more value from their investment.”

How advertisers are putting Max campaigns to work

Advertisers are already using Max campaigns to turn automation into measurable momentum. Musical instrument manufacturer Fender leaned into Max campaigns during Black Friday shopping to reach new customers and drive efficient traffic to its site. Working with Gupta Media, Fender used a mix of banners, artist imagery, product shots, and video, while Max campaign’s AI helped match creative formats and messaging with relevant communities. The campaign delivered 148% ROAS, with CTR 126% higher than benchmark and CPC 46% more efficient than a standard campaign.

LensDirect used Max campaigns as part of an evergreen strategy to expand its reach, connect with new communities, and improve campaign efficiency. The contact lens retailer combined automatic targeting and retargeting with Max campaign’s ability to rotate headlines, images, and CTAs, allowing the campaign to serve the creative combination predicted to have the greatest impact without manual setup. LensDirect reported 5.5x overall ROAS and planned to continue scaling its presence on Reddit.

Powered by AI that predicts the value of every impression, Max campaigns drive better traffic, conversions, and app results with less effort. We’ll continue innovating our Max campaign offering to better meet the evolving needs of our advertisers. Interested in learning more about it? Talk to your Reddit rep to review your current setup with your team and ensure you’re getting the most value possible out of your campaigns.

1. TransUnion (formerly Neustar), 2025 MTA findings across 24 brands and 112 outcome metrics.
2. Based on 17 split tests conducted between June and August 2025. Each test compared Max campaigns to standard campaigns over a 21-day period.